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The Design Download // VOL.012 // 5.25 |
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This one client changed how I saw myself.
Years ago, I kept landing good clients… nice people, solid projects, yet something felt off.
As much as I appreciated the work, I wasn’t excited, my heart wasn't fully into it.
The projects felt disconnected from what I really wanted to be doing in my business.
And I knew it wasn’t about them! It was about how I was showing up.
My branding, the way I spoke about my work, the content I was sharing...I realized it didn’t quite align with the type of clients I actually wanted to attract.
So I made small shifts: refined my messaging, shared more of the work that lit me up, and spoke directly to the kind of clients I wanted to work with.
And guess what? It worked!
I actually started landing my dream clients!!
I’m talking... exactly in the niche and aesthetic that I know and love... ahemm, Tay Takes a Trip. (she's amazing, btw).
The kind of work that made me feel confident, creative, and clear. Genuinely EXCITED about what I was doing (finally).
That one shift? Showing up more as myself, with confidence. It changed everything.
I finally felt like I was fulfilling my purpose in life. And that's what it's all about for me.
They say, “When you speak to everyone, you speak to no one,” and that couldn’t feel more true!!
You want to be so clear on who you are that you naturally attract your people—whether they’re clients booking your services or customers buying your products, and gently repel the ones who just aren’t the right fit. And this is completely okay, in fact, it's what you want.
If you’re in a season where things feel “off” with your brand, maybe your bookings have slowed, your sales aren’t converting, or you're attracting the wrong kind of people here are 6 brand focused tips that helped me start booking my dream clients.
VOL. 12: Branding that Attracts your Dream Audience
1. Audit your visuals for consistency
When your fonts, colors, and imagery aren’t aligned across platforms, it can feel a little chaotic (and confusing) to your potential clients/customers.
Quick tip:
Pull up your IG grid, website, and latest email. Do they all look like they’re coming from the same brand? Ask yourself:
- Are your brand fonts used consistently?
- Are you using the same color palette everywhere?
- Are your photos edited in a consistent tone/vibe?
- Are your reel covers using the same font?
If not, pick just one area to refresh this month (or if you're an overachiever like me, just do it all)! It'll make a world of difference and your online presence will feel nice and cohesive at every touchpoint.
2.Make your logo + brand marks work harder
- If you’re only working with one logo file, it’s time to expand your suite. This is a game changer for creating a more cohesive presence.
- Use a secondary logo for your social profile, stickers, or thank you cards
- Add a submark as a watermark, favicon or in the footer of your site, or on merch
- Create custom icons or patterns to give your brand a polished, professional feel
3. Why you need brand illustrations
- They’re cute, yes—but also incredibly functional! They add personality, style, and consistency across your brand and help you stand out in the scroll. (P.S. I talked a little more about why your brand illustrations matter in this post).
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Special mini-offer for subscribers only!:5 custom brand icons for $249 in the month of May. Just fill out my form & we'll get you booked!
✔️ Designed in one week
✔️ Fit your brand’s exact vibe (there are so many illustration styles, so we will figure out what fits your brand best)
✔️ Easy to use across your site, social, packaging & more
✔️ High res, web, and vector files so you are set to use them for any application whether digital or print
Where to use them:
- Instagram graphics: carousels, stories, even reels
- Website sections: a favorite spot for a little visual magic
- Packaging or thank-you cards: especially 2-sided designs
- Email footers or blogs: perfect for a pop of personality
4. Refine your core brand statement
- Try this formula:
I help [who you help] [do what] so they can [desired outcome]. Example: I design artful, vibe-driven brands & websites for creatives who who want their visuals to reflect the heart of their work. Nail this, and you give people a reason to stick around!
- Add that right to your IG bio, or on your website so that people know right away who you are and what you do, and how you can help them!
5. Hone in on your brand messaging
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If you’re attracting the wrong people, your messaging might need a little tweak.
Start with this:
- Write down 3 adjectives that describe your brand’s vibe (e.g. bold, energetic, earthy)
- Identify your brand voice: Is it casual and friendly? Warm and encouraging? Punchy and confident?
- Jot down go-to phrases or signature lines. These are gold for Instagram captions, your website, videos, and even merch.
- Then, look at your content through that lens. Does the way you write sound like those 3 words? Does your website copy match the voice you described? Are you using those signature phrases consistently? The more you align your visuals and your voice, the more magnetic your brand becomes.
- Here’s a fun exercise: Imagine explaining your work to your dream client at a coffee shop. How would you talk about it in a way that makes them say “I NEED that”? That’s your brand voice.
6. More tips for staying on brand
You’ve done the work! Now it’s all about keeping things consistent. That’s what builds recognition and trust with your audience.
Keep these in check:
- Is your tone of voice consistent in captions, emails, and site copy?
- Are your brand colors showing up in your Canva templates and website?
- Do you have a go-to folder with all your brand elements: logos, fonts, templates, signature phrases?
Freebie: Grab my Discover Your Brand Magic Workbook if you haven't already!! It’s the perfect tool for clarifying your vibe, audience, and aesthetic. Includes my mood board template too!
It might just be the right time to say YES. To you, to your vision, to that next level version of your brand.
If you're craving a bold, stand out brand that looks polished and totally you.…I offer a one-day Brand Intensive where we define your brand foundations, visual identity, and design your entire logo suite, getting you up and running fast!! In just 2-3 days, you’ll have a complete branding kit that’s not only beautiful, but built to connect with the right people. You’ll walk away with a cohesive brand that feels aligned, magnetic, and unforgettable in your niche.
One that truly reflects who you are. That's what this whole process of working with me is about!
Here’s what Allie, a Wedding & Elopement Photographer, had to say about her Brand Intensive
“Naomi was very patient and collaborative throughout our experience of working together. She was able to get a read on me before our project even began which helped me trust her. As the project went on, it was so fun to see it transform into my dream vision!! Now that my brand is complete I feel even more like I’m sitting on cloud nine!!” - Allie G Photography
If you'd like to learn more about me & my services, and how I can serve you...feel free to download my Investment Guide!
Only a few spots left for May & June! If you're dreaming of a brand or website that finally feels like you... let’s chat and make it happen!
Thanks for being here & I'm always cheering you on! :)
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Designing dream brands & igniting creativity
(and I love supporting other small business owners!)
Meet Naomi.
A Minnesota-based brand and website designer known for bold, modern, and artistic designs. My passion lies in crafting captivating brand narratives and inspiring others to pursue their creative dreams! Let's get creative together!
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3608 Avon Ct, Woodbury, MN 55125
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