Three trash bags. FULL.
And they were heavy as heck.
That’s how many I filled recently after waking up and deciding: I’m done holding onto clothes that just aren’t me anymore.
You know that feeling when you walk into your closet and suddenly want to toss everything that’s outdated, doesn’t fit, or just doesn’t feel like you anymore?
They say it’s actually better to have fewer clothes you actually love than a full closet of stuff you haven't touched in years.
And let’s be real!! Nobody needs to keep a pair of jeans from 5 years ago that don't even come close to buttoning (If this is you too, hi, same.)
But seriously…so much of how we show up in the world is about the vibe.
Your style, your go-to coffee order, what’s in your grocery cart, how your home feels… it all holds a feeling.
And when something stops aligning, it’s like you just know. No dramatic moment. Just a quiet realization: “This isn’t me anymore.” or "I'm not vibing with this anymore."
That’s growth, baby!! (And if you’ve changed a lot in the last 5 years..me too!)
What once felt aligned might not anymore, and FYIIIII that’s not a bad thing whatsoever. In fact, it’s often the sign you’re about to level up!
And that’s exactly what can happen with your brand.
You might be in one of two spots:
- You never really had a set brand. You’ve pieced things together over time. A couple logos, a color palette or maybe just 1-2 colors you always go for, but nothing really set in stone or that you're 100% on.
- Or, you did invest in branding years ago, but now it just doesn’t feel like you anymore. It’s outdated, not your vibe, or not reflective of what your business has become. This is also totally normal!
If either one of those hits close to home…I'm telling you... your breakthrough is just around the corner!!
Or it might even already be happening! SO I hope you're excited about this!!
It means you're ready to show up in a bigger, bolder way. It means you're totally ready to evolve. It means your business is about to step into a new season.
Below are 7 ways to make your brand feel more like YOU... let's get into it!
VOL. 13: 7 Ways To Make Your Brand Feel More Like YOU
1. Curate an editing style that resonates
Your photos and videos should feel unmistakably you! Your signature editing style is a big part of what makes your visuals feel cohesive and intentional. And if you feel like you aren't good at editing, it's just like anything else you're learning, practice and you will get better!!
Try this:
Spend some time playing with editing apps, filters, and tones that align with your brand’s mood (is your vibe warm, vibrant, moody, bright?). Pinpoint an editing style that resonates with you (create a pinterest board to see examples of what you love all together). Once you find a style that feels most like you, stick with it! A lot of editing apps allow you to save or copy and paste edits across multiple photos. Consistency = instant brand recognition!
Here are some apps I've used and like for editing if you want a good place to start!
2.Design that stands out > Design that fits in
If your branding looks like everyone else’s, it's just the hard truth that people will probably forget it. But when you lean into custom visuals, elevated design, and what makes you unique, that’s when you become memorable!
Try this:
Take note of what you naturally gravitate toward (in visuals, voice, style, and vibe) even if it feels a little “offbeat” or different from what others in your industry are doing. That’s where your brand magic lives!
A few ways to lean into that:
→ Rebrand to reflect today’s version of you (it may just be TIME for a fresh start!)
→ Develop a custom carousel or reels style that feels signature (people remember repetition, what's something you can do over and over that feels effortless?)
→ Start a mini video series sharing your behind the scenes process. (Think: behind the scenes of your process, “30 days of ___,” or “sharing ___ until I find my people.” The goal is connection, not perfection!)
→ Use your quirks, voice, and taste as a filter for every creative decision. (Ask yourself: What would your inner child think is cool? That’s usually the good stuff!)
3. Make your brand a vibe they want to be a part of
Think beyond aesthetics. What energy are you creating through your overall brand, online presence, and content? Design, words, photography, videography, it all adds up to a feeling.
Try this:
Try creating a simple vibe checklist.
Pick 3 core emotions you want people to consistently feel when they interact with your brand. Maybe you're a photographer and your brand evokes a sense of feeling welcomed, inspired, and confident. Or if you're a candle maker, your brand might feel cozy, thoughtful, and peaceful.
Let those words become your compass, guiding your visuals, voice, content, packaging, and every brand touchpoint.
4. Think bigger than posts, create a whole experience
A cohesive brand isn’t just about what you post... it’s about how someone feels in every space they interact with you. Instagram is just one room in the house. Build the whole home!!
Try this:
Align your product packaging, email tone, website & more touchpoints with the same vibe as your social posts. Even small consistency builds major trust.
→ Website: Do a quick home page & about page check to make sure everything aligns with your brand, writing style & photography style.
→ Emails: Look over your welcome email, order confirmation email, abandoned cart email, newsletter. Make sure logos, color palettes and your tone of voice are all up to date!
→ Packaging: Add your personal touch here! Print your branded thank you cards, biz cards, promo cards, write a thank you note to show your appreciation.
→ Social bios: Get a little fun with this. It doesn't have to be SO stiff. Say something quick & powerful they'll remember!
→ Client communication: Proposals, confirmations, thank you's and more. Tighten your client experience and provide an excellent client experience.
→ Product/service descriptions: Show some personality here instead of only listing the features!
5. Be a little off-beat... that's the magic
You don’t have to show up as the most polished business or feel like everything needs to be "professional". The more authentic you are, the more people will feel like they’re supporting a real person, not just a business.
Try this:
Share something that feels personal or imperfect, your messy office, a spur of the moment/real time video, or a hot take on something while you're sitting in your car. Personality is power, my friend!!
If any of this has you thinking “yeah… it’s time,” take that as your sign!
Whether you’re just at the beginning of your biz journey or you’ve outgrown a brand that no longer feels like you, there’s so much possibility ahead (and it's so fun to step into your own vibe)!
Best part? You don’t have to navigate the process alone!
Whether it’s a brand discovery call to get clarity, a quicker branding refresh, or a full branding and website package, I’m here to help you create something that feels aligned, exciting, and totally you. ✨ Here's an overview of ways I can serve you, and once you check that out, tap the 'Let's Get Started!' button to fill out my form and get started on this next chapter!
Here’s what my client Emily, an Educator & Curriculum Developer, had to say about her Website project:
“What you’ve built is beautiful and so thoughtfully done, but it’s not just the final product that has me teary-eyed as I write this. It’s you—your kindness, your patience, your steady presence throughout this process. You’ve gone above and beyond in so many ways. I can’t thank you enough. Truly. Your talent is remarkable, but your heart is what really shines. I’ll recommend you to anyone and everyone—because your work is amazing, but also because you are!!!” - Emily Kiszka, Health 101
I truly love the feeling of helping you find your confidence through the process of building your brand and website. Because for me, it’s never just about the design... it’s about helping you show up fully as yourself, feel proud of what you’re creating, and connect with the people who are meant to find you.
That’s what keeps me coming back to this work, and why I care so much about getting it right for you and helping you on your journey!
Have the best June, friend! Let's kick off summer in the best way!
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Designing dream brands & igniting creativity
(and I love supporting other small business owners!)
Meet Naomi.
A Minnesota-based brand and website designer known for bold, modern, and artistic designs. My passion lies in crafting captivating brand narratives and inspiring others to pursue their creative dreams! Let's get creative together!
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