The Design Download // VOL.008 // 1.25

Happy New Year! 🎉 Here’s to 2025—a fresh start, endless possibilities, and a chance to dream big. It’s the perfect time to set some goals, dive into new projects, and make things happen. Let’s make this YOUR year! 💫 I’ve pulled together 7 ways to rebrand your life and business to help you kick off the new year with intention and good vibes.

VOL. 008

Rebrand Your Life &
Business in 2025

1.Create your vision board

Get on Pinterest and start a new board with pins that encompass your best 2025 vibes—big goals, words that inspire, your desired home vibes, dream destinations, you name it.
Love digital? Try apps like Shuffles or GoodNotes for a collage. Prefer old-school? Print some pictures, grab your scissors, glue & a blank canvas!
Pro tip: Make it your phone or tablet lock screen so you see it all the time.

2. Set up your digital or paper planner

Whether it’s a paper planner, GoodNotes, Notion, or just your phone calendar, pick one that works for you.
Start planning out your days, weeks, and months—it seriously makes such a difference! Writing stuff down and looking ahead helps you stay on track and actually get things done.
I’m obsessed with my digital planner I purchased on Etsy and use in Notability, but you find what works for you so that you can maintain consistency!

3. Map out your January

Start small: one weekly goal and one bigger goal for the month. You want your goals to be realistic and achievable so you can check them off.
Build habits now that you can carry through the year—think routines like journaling, planning, walking or reading.
For me? I’m reading 15 minutes every morning and night and planning my next day in my new planner before bed.

4. Create before you consume

Before diving into the endless scroll, try creating something first—a post, a Reel, a story, whatever feels good. It’s so much easier to stay in your creative flow when you’re focused on your ideas first.

5. Update your website & bio

Time to refresh your website! Say goodbye to anything holiday-related, update your product collections, and get your site ready to shine for the next month or two.
Make sure your social media bio reflects what you’re about right now and includes your name (seriously, it helps people connect!). A tip for creating your bio: Include Who you are, what you do, and how you help.

6. Prioritize wellness

Find one thing to add to your routine that makes you feel good—whether that’s moving your body more, staying hydrated with electrolytes, or meal prepping for the week. Little changes like this can give you the energy to tackle everything on your to-do list and feel amazing while doing it.

7. Book a Brand Clarity Session with me

Feeling simply stuck or overwhelmed with your business? If you’re not quite ready for a full brand or website overhaul but could use some clarity, motivation, and guidance to get back on track—let’s chat! We can map out your goals and create a clear, actionable path for your brand and business in the months ahead. Investment: $100/hr, and you’ll leave with clarity and a plan you feel excited about! Click here to set up your session >

Client Spotlight: Pocono Bear Den
I’m excited to share Pocono Bear Den, a cozy and adventurous Airbnb tucked away in the Poconos. I designed a brand that feels just as warm and inviting as the space itself, with a hand-drawn bear illustration that captures its rustic charm. This was a Brand Intensive project completed in just three days, so my client Rachel was up & running with her new brand in less than a week!

Ready to turn your big ideas into something real? Whether it's giving your brand a fresh vibe or creating a website that feels totally you, I'm your go-to design gal. Spots are open for 2025—let’s make it your year!

Or, if you're more of a DIY-er, grab my FREE Discover Your Brand Magic Workbook—a comprehensive guide to uncovering the magic in your brand and elevating it with clarity and style.

Work with Me! >

FREE Discover Your Brand Magic Workbook >

Designing dream brands & igniting creativity

(and I love supporting other small business owners!)

Meet Naomi.
A Minnesota-based brand and website designer known for bold, modern, and artistic designs. My passion lies in crafting captivating brand narratives and inspiring others to pursue their creative dreams! Let's get creative together!

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